Articles & Tools

Joan Donogh has written several articles on website strategy and content development. The articles were originally published by The CEO Refresher, and have also been reprinted in other publications.

The Business of Blogging

From their beginnings as personal online journals, blogs have quickly become a force to be reckoned with. Here is what every business needs to know about blogging.  
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Website 101: What You Need to Get Up and Running

This primer will attempt to demystify the process, and explain the technical terms and requirements to get a basic marketing website up and running.  
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Website Strategy: A Blueprint For On-Line Success

Before you renovate your kitchen, you need a detailed plan. To avoid costly re-design or a poorly functioning site, you also need a detailed plan for your website.  
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Your Website Content Plan

If the information you provide on your website is not relevant to viewers, if it is not easy to find, or not easy to understand, they will quickly leave your site.  
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If You Build It, They Will Come - Or Will They?

So you’ve just launched your great new website, and you are sitting back, waiting for the world to beat a path to your door. Well, you’d better sit up and take notice, because no one is going to find you, unless you promote.  
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What is Your Website Saying About You?

A polished and professional website will go a long way to establishing that a small business is a serious contender. An amateur website will give that impression.  
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Does Your Website Need a Makeover?

Wearing last year’s suit, or scuffed shoes might lose you the job or contract. So might an out of date website.  
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The Website Development Workbook

In order to assist our clients in developing their plan for a successful website In Formation Design has created The Website Development Workbook For Small Business. This 10 page, step-by-step guide will lead you through the thought process required to plan for your website.
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